Skip Nav

Compare and contrast qualitative and quantitative approaches to research methodology.

Found what you're looking for?

❶The nature of data is descriptive and so it is a bit difficult to analyze it.

Content: Qualitative Vs Quantitative Data

Quantitative Research
404 - File or directory not found.
Key Differences Between Qualitative and Quantitative Data

Only measurable data are being gathered and analyzed in quantitative research. Qualitative research focuses on gathering of mainly verbal data rather than measurements. Gathered information is then analyzed in an interpretative manner, subjective, impressionistic or even diagnostic.

The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature.

Quantitative Research on the other hand focuses more in counting and classifying features and constructing statistical models and figures to explain what is observed.

Qualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended. Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research.

The researcher serves as the primary data gathering instrument in Qualitative Research. Here, the researcher employs various data-gathering strategies, depending upon the thrust or approach of his research. Examples of data-gathering strategies used in Qualitative Research are individual in-depth interviews, structured and non-structured interviews, focus groups, narratives, content or documentary analysis, participant observation and archival research.

On the other hand, Quantitative Research makes use of tools such as questionnaires, surveys, measurements and other equipment to collect numerical or measurable data.

The presentation of data in a Qualitative Research is in the form of words from interviews and images videos or objects such as artifacts. If you are conducting a Qualitative Research what will most likely appear in your discussion are figures in the form of graphs.

However, if you are conducting a Quantitative Research, what will most likely appear in your discussion are tables containing data in the form of numbers and statistics. Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior.

Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method. In Quantitative Research, researchers tend to remain objectively separated from the subject matter. This is because Quantitative Research is objective in approach in the sense that it only seeks precise measurements and analysis of target concepts to answer his inquiry. Qualitative research , Quantitative research. Debates have been ongoing, tackling which method is better than the other.

The reason why this remains unresolved until now is that, each has its own strengths and weaknesses which actually vary depending upon the topic the researcher wants to discuss. If your study aims to find out the answer to an inquiry through numerical evidence, then you should make use of the Quantitative Research.

However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research. Some studies make use of both Quantitative and Qualitative Research, letting the two complement each other. If your study aims to find out, for example, what the dominant human behavior is towards a particular object or event and at the same time aims to examine why this is the case, it is then ideal to make use of both methods.

Check out our quiz-page with tests about:. The research is used to quantify — that is, to put numerical assignments to findings — the problem being investigated so that the data can be transformed into statistics.

Understanding descriptive statistics , as detailed in this course, will be a necessity when conducting quantitative research. Quantitative research is not limited to mathematics. In fact, there are many different types of quantitative research than most people expect. Math and statistics are just the method by which quantitative research finds its toehold.

Attitudes, opinions, and behaviors, though subjective in nature, can be compared quantitatively in order to produce results.

In most instances, quantitative research is taken from a large pool of the population, or else from a large body of experimental subjects. Though both can be used in unison, it is important to understand the major differences between them. First and foremost, quantitative research is objective and qualitative research is subjective.

The difference being that the objective research provides results that are not of opinion, but are actually backed up by the statistical mathematics behind them.

The subjective nature of qualitative research is focused more on feelings and theories and therefore does not necessarily allow for such definitive conclusions to be drawn. It is this issue of perspective that divides them. Generally speaking, the research questions asked by the two forms are quite different as well. In this way they are linked, because qualitative studies will pose the theory that the quantitative methods plan to test. Here we see that the results are measurable in quantitative research, whereas the qualitative research is often more interpretive.

Another area where the two perspectives differ has to do with the person conducting the research and the people or animals being investigated. A researcher conducting a quantitative experiment is going to remain separate from the process.

Their job is to view what is happening objectively and this means they have to stay removed from the process. A qualitative researcher, however, can be a part of the process. They are allowed to draw their opinions into the investigation. Generally, those participating in quantitative research are considered subjects, whereas they are called participants in a qualitative study. The setting for the different viewpoints can differ greatly as well.

Quantitative investigation or research is usually conducted in a highly controlled setting. An investigation of qualitative reasoning or research is much more flexible. Often the affect of a surrounding environment will have no affect on the outcome. Therefore most qualitative work can be done in a natural setting. Here the focus is on the process more fully. When engaging in qualitative or quantitative thinking it is important that you familiarize yourself with the different research methods available for each.

This will help you be sure which is the right type of reasoning and research for you. Either way, you should be prepared to spend lots of time investigating so that you can write the best research paper possible.

Check out this Udemy course to learn more. The site offers many different great courses on how to write for research as well as ways to increase your understanding of these two very different mindsets.

Related Questions

Main Topics

Privacy Policy

Compare and contrast Qualitative and Quantitative research methods Monique Gowans Charles Stuart University Compare and Contrast Qualitative and Quantitative Research Methods Qualitative research methods are complex meaningful analysis characterised by processes and meanings that are not experimentally examined or measured in terms of mathematical measurements (Lincoln, ; .

Privacy FAQs

Compare/Contrast Qualitative and Quantitative Research Strategies Qualitative Quantitative Belief that the world is not stable, coherent and uniform.

About Our Ads

Differences Between Qualitative and Quantitative Research Methods: Quantitative Methods: Methods include focus groups, in-depth interviews, and reviews of documents for types of themes: Surveys, structured interviews & observations, and reviews of . Compare and contrast qualitative and quantitative approaches to research This essay will compare and contrast the 3 articles below in relation to qualitative and quantitative approaches to research focusing on the design and methods used in each study including sampling, data .

Cookie Info

Difference between Qualitative and Quantitative Research in data collection, online surveys, paper surveys, quantifiable research, and quantifiable data. Qualitative versus Quantitative comparison chart; Qualitative Quantitative; Purpose: When to use qualitative vs. quantitative research? Quantitative and qualitative research techniques are each suitable in specific scenarios. For example, quantitative research has the advantage of scale. It allows for vast amounts of data to be collected.