For example, weather reports alerts us about a particular region of world and we avoid travelling to that side. So media is really important in our life know, we cannot imagine living with out it. On the other hand its negative influence on society is worse. Like children try to do the things which they saw in the cartoons. This behavior of media increased the violence in our society.
This essay elaborated about the negative as well as positive aspects of media that how they are playing their important role in society development.
In my opinion, media is playing more roles in destruction of society than building a good one. Media has a strong impact in our day to day life. Media is an important way to pass on information from one place to whole world. Media like TV, internet and news papers has become the most feasible way of communicating the things to whole world. Message is passed in fraction of second through internets and TV.
Media acts as a useful way to spread knowledge, It helps to connect people from one place to other. With in fraction of seconds information can be passed using media.
It has positive as well as negative impact. IT connects the people to whole world. It will increase the awareness of the people. Democracy is based on the mass participation of the people in the affairs of the government. Article of constitution of India states right to freedom. Today the media is the forum of expression.
A free press and media are therefore essential instruments of openness in society. Freedom of expression should not be allowed to degenerate into freedom of abuse. In wider sense the freedom given to media should not be allowed to degenerate into abuse. Even though there are lot of plus points so many negative points are also associated with the Medias.
It has the bad effect of inducing baseless ideas through advertisements. The advertisements are mainly used for the enhancement of business purposes. Moreover most of the advertisements contains obsenity. Our cultural heritage is usually get hampered in such programmes.
Since the media educates the people, and it does not extend any corrective measures people have to decide by themselves whether the idea propagated by the medias are correct or not.
Since repetition of programmes are possible and its frequent reiteration, instill the people, the fundamental concepts which it intends to propagate through the particular programme. Thus the people believe that what the media propagates is fully correct. Now the young generation has a tendency to imitate certain scenes from cinemas and from some advertisements.
Thinking that it can be done in real life also, the people try to imitate it and landed up in danger. The headlines must reflect and justify the matter printed under them news report should be devoid of comments and value judgments; and the language used in the writing the news should be temperate as such as may foster feelings of amity among communities and groups.
Old values are under tremendous scrutiny and stress, and time tested relations between individuals and institutions have come under close observation. Consumerism and ostentatious life styles have affected our physico-mental set-up. No pursuit and profession is free from compulsive control of commercialization of attitude and approach. Even the media has not remained unaffected by this virus of money power over moral power.
Every time the social ethos and its harmonious canvas come un threat due to excessive zeal or greed, the effectiveness of the media making people aware of their rights and duties is reduced.
If an obsessive craze for pelf and power is deplorable, commercialization of media lea to negation of its social objectives and obligations is equally fraught dangerous dimensions. In some cases, professionalism in journalism to sensationalism that results in improvement in packaging of news features, leading to superficial presentation.
This change from social se to commercialization has led to deterioration in public life. If at one end of the socio-political spectrum, the print media at the bridge between the people and the government, at the other should conduct itself as the watch-dog, without being judgmental in reporting. Having emerged as the strongest pillar of the democracy world over, media enjoys a unique place and privilege in society. Both national and regional newspapers can help restore confidence in the folk by ensuring the flow of desirable information to them.
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