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Advantages & Disadvantages of Qualitative & Quantitative Research

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❶A big advantage of qualitative research is the ability to deeply probe and obtain rich descriptive data about social phenomena through structured interviews, cultural immersion, case studies and observation, for instance.


What Are Some Similarities Between Qualitative and Quantitative Research?
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What Is Quantitative Research?

The data in quantitative research can be analyzed in a fast and easy way. With the use of statistically valid random models, a survey can immediately be generalized to the whole residents. With reliable details provided in the quantitative research, a trusted group of statistics can offer assurance when creating future plans. In using this type of research, you need to find great numbers of correspondents.

The larger the sample of people, the more statistically accurate the outputs will be. Therefore, you need to spend more time in finding these multiple correspondents. When using this type of research, you have to ensure that you are financially prepared.

Since you need a huge number of correspondents, you have to spend more cash for printing the questionnaire, transportation fees and a lot more. This is more costly compared to qualitative research. Using quantitative research also provides multiple benefits and few drawbacks.

If you want to get the full benefits of this research, you need to know how it works. Researchers often use quantitative research to test their hypotheses in an experiment, to carry out statistical analysis and to conduct large-scale research on the general population, such as collecting data for a consensus.

People use quantitative research for specific purposes, including getting answers to questions that require numbers and frequency. Researchers might take surveys of citizens, for example, to determine the presence of certain behaviors and attitudes in relation to the broader public. To determine whether or not these trends exist at the group level, researchers must use a large sample size to compare results to other groups in the population. To carry out their studies, researchers generally survey at least several hundred people.

They might also give people questionnaires to complete. Common uses for quantitative research includes studying the behaviors of a certain group within a community, looking for behavioral patterns in a certain segment population, and finding out what percentage of the population remembers and understands certain messages. Benefits of Quantitative Research In addition to providing researchers with a fast and efficient way of studying a large sample size, quantitative research yields objective results.

Researchers gather objective, numerical data through quantitative research that is difficult to interpret in multiple ways. Because the data is straightforward, the results can be easily compared with other data. Another advantage of quantitative data is that it uses statistical methods of collection. This allows researchers to understand and interpret large amounts of inherent characteristics in the data. He has taught various courses in these fields since A former licensed financial adviser, he now works as a writer and has published numerous articles on education and business.

He holds a bachelor's degree in history, a master's degree in theology and has completed doctoral work in American history. Skip to main content. Accuracy Qualitative research in marketing does not ensure accuracy in the same way quantitative research does.

Hypotheses Qualitative research differs from quantitative research at the initial starting point. Effort Qualitative research produces large amounts of data from which the researcher can make broad extrapolations and attempt to determine the best course of action. Conclusions Qualitative research is also a disadvantage in terms of the type of conclusions that can be drawn from its data. References 4 Macro Consulting; Quantitative vs. About the Author Jared Lewis is a professor of history, philosophy and the humanities.

What Is Judgment Sampling?

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Advantages & Disadvantages of Qualitative & Quantitative Research Selecting the best research method allows you to successfully answer a research question or test a hypothesis. Missteps at the onset of the research process may .

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But, both the methods and approaches (qualitative and quantitative) have pros and cons. This study, therefore, aims to discuss the advantages and disadvantages of using qualitative and quantitative research approaches and methods in language testing and assessment research. There is a focus on ethical considerations too.

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Qualitative research is a general term pertaining to investigative methodologies and techniques described as naturalistic, ethnographic, field, anthropological or observer research. This type of research gives emphasis on the value of looking on variables in their natural setting where they are commonly found. Qualitative research is concerned with complete and detailed descriptions of events, whereas quantitative research creates statistical models to explain events. Qualitative and quantitative research have several advantages and disadvantages, depending upon the researcher's aim and area of focus.

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The Cons of Quantitative Research. Here are the main disadvantages of quantitative research: • Needs a Huge Sample of Population: In using this type of research, you need to find great numbers of correspondents. The larger the sample of people, the more statistically accurate the outputs will be. The advantages and disadvantages of qualitative research are described briefly below. Advantages of Qualitative Research. The advantages of qualitative research revolve around the use of small groups and the ability to go .